Do This - Page Titles
The page title is one of the most powerful places to put
your keyphrases as great importance is placed on these words
by all the main search engines.
If your home page says "Welcome to XYZ", then you
have wasted a seriously important opportunity.
All the pages on your site should have a unique title describing
the content of the page.
Put you keyphrase for that page up front like this:
<TITLE>Key Phrase Here blah blah blah</TITLE>
This not only is this important to your ranking efforts, it
is vital for getting the click on the search engines' results
pages. If a surfer looks at the top ten or fifteen results of
their search and your title stands out as being exactly what
they are looking for, then you get the click.
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