Do This - Meta Tags
Once upon a time meta tags were the secret lines of code that
were hidden from the surfer, but helped put your site at the
top of the search engines' results pages. Nowadays they are almost
defunct.
Even though they are falling into to disuse with many search
engines, we think, for the amount of time it takes, that it is
still worthwhile to put them in.
The only tags that are in any way important are the keywords
and description tags.
META NAME="keywords" - list the important keywords
from the page in question. Do not stuff this area with
words you are targetting that do not appear on the page!
META NAME="description" - write a short descriptive
sentence or two to help searchers know exactly what is on the
page. Write a seperate description for each page of the site.
There are search engines that publish the description meta
tag under the title of the page on their results pages, so make
them compelling, again, do not stuff this area with words
you are targetting that do not appear on the page!
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