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Do This - Links

Links are the lifeblood of the web, the whole idea of the World Wide Web is that it can be navigated by hyperlinks. Use this knowledge to improve your rankings.

Inbound Links: Many experts consider inbound links to be the most important facet of an optimisation campaign. Originally the core feature of Google's algo where inbound links are seen as "votes" for that page it is very important to get quality inbounds. Wherever possible use the keyphrase or a synonym as anchor text from a page that is "on topic" and your pages will do well.

Outbound Links: Certain search engines consider a site with many quality, on-theme outbound links to be an "authority" site and boost the page's rankings accordingly, but be aware that linking to dubious and spammy pages CAN hurt your rankings.

Links from on topic directories can be very useful as they are themed to the same subject of the page and also do not require a reciprocal link in return.

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