Do This - Links
Links are the lifeblood of the web, the whole idea of the
World Wide Web is that it can be navigated by hyperlinks. Use
this knowledge to improve your rankings.
Inbound Links: Many experts consider inbound links
to be the most important facet of an optimisation campaign. Originally
the core feature of Google's
algo where inbound links are seen as "votes" for
that page it is very important to get quality inbounds. Wherever
possible use the keyphrase or a synonym as anchor text from a
page that is "on topic" and your pages will do well.
Outbound Links: Certain search engines consider a site
with many quality, on-theme outbound links to be an "authority"
site and boost the page's rankings accordingly, but be aware
that linking to dubious and spammy pages CAN hurt your rankings.
Links from on topic directories
can be very useful as they are themed to the same subject of
the page and also do not require a reciprocal link in return.
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