Library
Many people have written articles about search engine optimisation
and marketing online, so we thought we'd create our own library
to share this info with everyone.
If you have written about search engine optimisation, please
submit to us. If they are accepted, you'll get full credit and
a link back to your site. Any article accepted will not be edited
in any way.
Below are articles listed by date (most recent first) about
search engine optimsation and relating topics:
New "Traffic
Power" Scam?
Do not be deceived!
Updated Aug 2005 - Phil Craven
During late September 2004, two new seo forums appeared. Both
are there to promote "Traffic Power" and their new
site "1P First Place". They each have very similar
sub-forums that are dedicated to individual seo companies and
people, and......
Log File Analysis
and SEO
16 February 2005 - By Kalena and Jerry Jordan
If you own or manage a website, you are probably already aware
of the importance of your log files or site statistics. Such
data can give you insights about your site's usability, errors
in your.....
How to Submit
Your Site to Directories
11th February 2005 - By Kalena Jordan
Unlike submitting to search engines, submitting your site to
directories and niche portals usually involves a lot more than
simply typing in your URL. You often have to start by researching
......
DMOZ in 2005
(a.k.a. The Open Directory Project or ODP)
2005 - Phil Craven
The original concept of DMOZ was excellent for its time. The
DMOZ site's "About" page makes these statements about
the concept, and about the reasons for the directory's creation:-
Getting Specific
With Local Search Engine Optimization
01 Aug 2004 - Daria Goetsch
Localized search engine optimization is often overlooked as an
excellent tool to bring in local traffic to your website. By
including local information in your tags and web pages, you help
prospective customers find specific information on the area and
business they are searching for......
Google Likes Text
Up Top
01 May 2004 - By Anthony Parsons
There has been plenty of speculation that Google likes text closer
to the top of a page. The one's who speculate this generally...
The Missing Link To
Your SEO Efforts
30 Apr 2004 - By Anthony Parsons
So here we are at the peek of an industry fluctuating with myths
and rumours, with unprofessional sorts attempting to get on...
Sorting Out SiteMatch!
24 April 04 - By Barry Lloyd
At the beginning of March, Yahoo rolled out a new and somewhat
controversial form of paid inclusion called SiteMatch. They also
introduced a new Trusted Feed program called SiteMatch XChange™..
Writing Articles,
Why? Marketing Articles, What For?
18 Mar 2004 - By Anthony Parsons
These are two very distinct questions that many just don't understand.
Do you ask yourself; why should I write...
Information on copywriting
examples
16 Mar 2004 - By Anthony Parsons
This article is written to provide information on copywriting,
examples and provide professional copywriting tips to improve
your...
PageRank = High
Rankings?
01 Mar 2004 - By Anthony Parsons
The confusion still weaves its way slowly around the Internet
about Google's PageRank™ and exactly how it affects your...
SEO Myths &
Rumours Exposed!
01 Mar 2004 - By Anthony Parsons & Ian McAnerin
SEO myths and rumours exposed is not a top 5 - top 10 list or
the like, simply an attempt at a comprehensive list of rumours...
Code Validation
& Compliancy - The New Beginning XHTML
10 Feb 2004 - By Anthony Parsons
Code validation is still widely debated as to whether it is required
for performance within the search engines. It is only a guess...
Overture Australia
Launched
06 Feb 2004 - By Anthony Parsons
Well, finally its official, Overture has launched within Australia
and now supplying paid results to Yahoo, AltaVista and...
The Real Value Of Online
Services
31 Jan 2004 - By Anthony Parsons
When is enough, enough? When do you just tell people to
go away and stop wasting your time? Is this a whine or...
Yahoo vs. Google
÷ MSN = Uh Oh!
25 Jan 2004 - By Anthony Parsons
Yahoo, the old superpower of the search engine world is now going
to go head to head with the current superpower of the...
The Marketing Secret
To Page Rank (PR)
13 Jan 2004 - By Anthony Parsons
Since Google implemented PR, the link popularity consortiums
have gone crazy. PR, PR, PR, that's all that anyone seems...
Link Manipulation
10 Jan 2004 - By Anthony Parsons
Link popularity is a winning factor in many campaigns to achieve
a substantial boost in your rankings, however; with all...
Search Engines &
Optimization
09 Jan 2004 - By Anthony Parsons
Search engines, search engines, search engines....Who knows which
one to optimize for? Why does everyone behave so silly...
Been Gazumped by Google?
Trying to make Sense of the "Florida" Update!
30 November 03 - By Barry Lloyd
With the huge number of postings on all the various forums, concerning
this update, most people don't know where to start looking for
information about the recent Google update..
Understanding Trusted
Feeds - Fact and Fiction
07 October 03 - By Barry Lloyd
Over the past few months, more and more people have been discussing
the concept of Trusted Feeds. They have been branded by some
as "approved cloaking", by others as "authorized
spam"...
Optimising for Inktomi
- And how it can help on Other SEs!
15 July 03 - By Barry Lloyd
Everyone is aware that Inktomi is soon likely to grow in importance
due to it having been being bought recently by Yahoo! Although
no firm date has been given as to when Inktomi results will be
integrated in to Yahoo's search listings...
What SEOs expect
from their clients
07 May 03 - By Kalena Jordan
I've seen a lot of articles around lately about how to pick and
choose a search engine optimization company. That's fine and
dandy, but it often works the other way around in this industry...
Pay Per Click Tracking
07 May 03 - By Joel Strellner
Like many businesses that advertise online you are probably spending
a portion, if not your entire advertising budget on PPC (pay
per click) advertising...
A Look at Ask Jeeves
and Teoma, Part 1
09 November 02 - By Robin Nobles
Recently, Jim Lanzone, Vice President of Product Management with
Ask Jeeves, attended a chat session with students from the Academy,
and he answered a lot of very interesting questions about Ask
Jeeves' Web properties...
The importance of a
Regional Search Engine Strategy
25th Jun 02 - By Paul Fisher
"With the major International search engines becoming saturated
with competing sites, it's time to focus on a regional search
engine strategy that will target your potential customers more
effectively.."
An ingenious way
to use Wordtracker . . . that's actually easier too! - Part 3
14 June 02 - By Robin Nobles
"Robin Nobles concludes this series with an overview and
some additional suggestions when choosing the correct keyword
strategy for your site."
An ingenious way
to use Wordtracker . . . that's actually easier too! - Part 2
06th June 02 - By Robin Nobles
"Robin Nobles continues her latest series, examining how
Wordtracker can be used to pinpoint new potential customers though
the use of strategic keyword optimisation.."
An ingenious way
to use Wordtracker . . . that's actually easier too! - Part 1
20th May 02 - By Robin Nobles
"Search engine optimisation is a much easier job when your
using the right keywords to target your potential customers.
Robin Nobles introduces the familiar tool Wordtracker, and a
new way that it can be applied to your SEO efforts.."
Are MetaTags Dead?
19 May 2002 - By windsong
Are meta tags as important as you once thought?
Ten ways to get SEO
clients . . . beginning with your local market
13th May 02 - By Robin Nobles
"If you're a professional search engine optimizer, the field
is wide open for you as far as clients are concerned. Let's face
it: virtually every single business Web site is a potential client.
Robin considers where you can find them, starting with your local
area."
Winning on MSN
29th April 02 - By Dixon Jones
Five practicle points on how to win on MSN. Dixon Jones outlines
the importance of BT Looksmart, the Inktomi database, Direct
Hit and regional variation in compiling the MSN results page,
and considers the value of paid placement for each result component.
Analyzing Real-Life
Examples of Top Ranking Sites - Part 3
2nd April 02 - By Robin Nobles
In this continuing series, Robin Nobles analyses the top ranking
site ausedcar.com. She uncovers exactly how the site spends its
advertising budget, and considers which factors lead to high
search engine placement. The series of articles offers a superb
insight into the search engine marketing strategies of some of
the most successfully ranked sites.
Analyzing Real-Life
Examples of Top Ranking Sites - Part 2
18th Mar 02 - By Robin Nobles
Continuing from Part 1, Robin Nobles concludes her analysis of
HarmonHomes.com, and moves on to look at another top ranking
site ausedcar.com. The series of articles offers a superb insight
into the search engine marketing strategies of some of the most
successfully ranked sites.
Analyzing Real-Life
Examples of Top Ranking Sites - Part 1
11th Mar 02 - By Robin Nobles
Have you ever wondered how top ranking sites are spending their
advertising dollars? Do they advertise offline? Do they outsource
their SE positioning work, or do they optimize their own sites
in-house? In part one of her article Robin Nobles looks at what
these sites are doing to increase the visibility and popularity
of their sites?
Keyword research:
make your search engine submissions as effective as possible
- Part 2
07th Mar 02 - By Ben Ellis
In part one of this article Ben explained why keyword research
is so critical to search engine optimisation. Now let's break
down some of the common keyword 'issues' one by one, including
the use of commas, case, misspellings, single keywords and your
URL..
Keyword research:
make your search engine submissions as effective as possible
- Part 1
04th Mar 02 - By Ben Ellis
Keyword research forms the foundation for your search engine
efforts. If done thoroughly and correctly then that's most of
the hard work completed. If done through guess work or with little
thought then all your optimising and submitting will be in vain.
The articles that follow next are not listed by date as
there was no dates on them:
Changing domain names?
use mod_rewrite!
By Michael Bloch
mod_rewrite is a powerful set of Apache directives that are very
search engine friendly - great for preserving your rankings if
you change your domain name.
It's not just getting
linked - anchor text
By Michael Bloch
The importance of anchor text in relation to search engine optimization.
Moving or renaming
files on your web site? - Giving search engine spiders direction
By Michael Bloch
If you are renaming or moving files, you may lose your page rankings!
Preserve your hard-earned rankings with this simple .htaccess
301 redirect
Flash & Search Engine
Optimization (updated)
By Michael Bloch
Flash - the SEO nightmare - Issues and challenges
Identifying Search
Engine Spiders
By Michael Bloch
Basic search engine spider identification chart and tutorial
on how to keep specific agents and robots from stripping your
web site.
Internet Marketing
- reciprocal link exchange tutorial
By Michael Bloch
The "Common Courtesy Strategy (CCS)" series. A guide
to getting your site and products noticed on the Internet using
common courtesy as a tool! Reciprocal linking is a great way
to get noticed by SE's!
Meta Tags and Zen
(revised)
By Michael Bloch
An introduction to the use of Meta Tags and their importance
in search engine rankings. While many SE's no longer use
meta-tags as part of their ranking algorythm, a healthy set of
meta-tags is an important part of any overall promotion strategy.
Title Tag guidelines -
powerful spider food (revised)
By Michael Bloch
Search engine optimisation through the effective use of Title
Tags. 60 to 100 characters is not a lot to play with, but when
used properly can really boost your page rankings.
Frames or no frames
- that is the question!
By Michael Bloch
Benefits, disadvantages and resources relating to framed sites.
Important information regarding framed sites and search eUntitled
Documentngine friendliness.
Studying Web Traffic
and Server Logs
By Michael Bloch
What is a hit? What is a visitor? What is a page view? Differentiating
between traffic statistics terminology.
Search Engine Fever
By Michael Bloch
Promotion on a budget. Investigation & results of a marketing
exercise in paid search engine placement.
FFA - The Facts
By Michael Bloch
Have you seen the ads offering to submit your URL to 8,567,291.1
sites for FREE? Do they work? Search engines submissions are
not all created equal and some may actually damage your rankings.
Read on...
Robots who read
By Michael Bloch
Giving SE spiders direction - a basic guide to the use of the
robots meta tag
Search engine optimization
- the basics
Phil Craven
Teach yourself the basics of search engine optimization in just
a few minutes. For a great many websites, this is all the search
engine optimization that is needed to gain top rankings.
SEO Copywriting (search
engine optimization copywriting)
Phil Craven
Description of the search engine optimization technique of SEO
Copywriting, including details of its strengths and weaknesses.
About DMOZ
Phil Craven
Getting a website listed in DMOZ can take a very long time, but
there are reasons why it happens. This article explains it all,
and why you may be the one who caused the delay.
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