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Do It Yourself Search Engine Marketing in the UK

A web site without search engine optimisation is like a shop without windows, but some methods used by search engine optimisation companies can get you into trouble! Here we tell you what to do and what not to do, making your site a top scorer without risking penalisation.

We have listed the generally accepted methods of optimisation and also the methods that can get you into trouble, tricks such as hidden text, hidden links, doorway pages, cloaking etc.

But the best way you can succeed in this field is to analyse your competitor's pages - study the top ten results in a search for your keyphrases and see what they are doing and check it against our "Do This" list of criteria.

To demonstrate this we have created an example by doing a survey showing the top ten companies for the phrases search engine optimisation and search engine marketing at the UK sites of Ask Jeeves, Google and Yahoo.

The top UK search companies, based on a minimum of three positions in the six searches, in alphabetical order, are:

If you want to successful at search engine optimisation and marketing, study the sites above and learn from the experts!